FarontoBeta
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Goal-first coaching software

Help every client leave with clear next steps.

We help serious coaches give every client a calm portal for goals, actions, progress, and session continuity. Work between sessions stays visible. It does not get scattered.

Free forever for 2 clients. No credit card required.

The follow-through gap

We know coaching gets weaker when progress lives everywhere

Our clients leave sessions motivated. Then goals, notes, actions, and follow-ups spread across emails, documents, chat threads, and memory. We end up carrying everything.

  • We agree goals in the conversation, but they are not always visible to the client the next day.

  • Actions and follow-ups live in separate tools, so accountability depends on us remembering every thread.

  • When renewal or referral time comes, progress is hard to show because the proof is scattered.

How it works

A clearer path from session to progress

We are built around the first moment that matters: a client sets meaningful goals and keeps working on them between sessions.

Step 01

Invite your client into a focused portal

Give each client one calm place for goals, session context, actions, and follow-through, in the language that fits your relationship.

Step 02

Turn the coaching conversation into goals and next steps

Capture what your client is working toward, what happens next, and what should be visible before the next session.

Step 03

Use progress to guide the next session

Return to the same goals, actions, and patterns each time so coaching feels continuous instead of reconstructed from notes.

Launch focus

Built around client progress, not software busywork

We keep the coaching relationship at the center: goals, accountability, preparation, and a client experience that feels clear even on a bad day.

Goal-first setup

Start with what your client is trying to change

We make goals and next steps part of the client experience from the start, not a note hidden in your personal notebook.

  • Client goals and next steps stay visible
  • Designed for coaching in personal life and professional development
  • Clear enough for a client to return without explanation
Start with what your client is trying to change

Client portal

One place for the work between sessions

We give you and your clients one shared place for goals, actions, progress, and session continuity.

  • Shared context for every coaching relationship
  • Progress and actions connected to the client's goals
  • Multilingual experience across English, French, German, Dutch, and Spanish
One place for the work between sessions

Starter workflow

Keep your practice around the client journey

We keep scheduling, packages, billing, resources, and follow-up around the coaching workflow. Your attention stays out of separate tools.

  • Supports the core workflow around sessions and clients
  • Keeps commercial and admin tasks close to the coaching work
  • Avoids making the client experience feel like a CRM
Keep your practice around the client journey

Follow-through

Make accountability easier to maintain

We help you keep track of actions, patterns, and follow-up moments. Your clients do not have to rely on memory alone between sessions.

  • Actions and follow-up moments stay connected
  • Nudges can support continuity without replacing you
  • Progress becomes easier to review before the next session
Make accountability easier to maintain
Coach-controlled AI

AI should help us see the pattern, not replace us.

Our AI direction at Faronto is practical. It surfaces patterns, prepares context, and helps us notice what matters. Sensitive client content stays protected and under our control.

  • Helps you prepare for sessions using past goals and notes
  • Never uses private client content for analytics or training
  • Points out patterns so you can ask better follow-up questions
Example of the kind of preparation Faronto is designed to support

Recurring theme: Maya keeps returning to the boundary conversation with her co-founder. Last session she committed to a specific follow-up before Thursday.

Ask today: Did the follow-up happen? If yes, what changed? If no, what got in the way, and is it the same blocker as last time?

Before / after

From scattered follow-up to one client journey

We are not trying to replace every tool overnight. We are making the coaching work easier to see and continue.

What often happens to us today

  • Goals in private notesHidden
  • Actions in email or chatScattered
  • Progress in memoryFragile
  • Client context across several toolsHard to review

Progress is hard to show

We piece it together before every session.

With Faronto

  • Goals, actions, context, and progress - all visible in one place.

A clearer client journey

Start free for 2 clients. Upgrade to Starter, 30% founders discount applied at checkout.

Pricing

Start free. Upgrade when you're ready.

Free for 2 clients. No card needed. Upgrade to Starter and your founders 30% discount is applied automatically at checkout. It lasts for the lifetime of your subscription.

Free

$0forever

Use Faronto with up to 2 active clients

  • 2 active clients
  • Goal-first client portal
  • Client actions and progress context
  • No credit card required
Start free
Founders offer

Starter

$49/ month

30% founders discount applied at checkout

For coaches ready to run their full client practice in Faronto

Founders offer, 30% off

Your rate stays at 30% off for the lifetime of your subscription.

  • Unlimited active clients
  • Everything in Free
  • Client packages and invoicing
  • AI session prep and review
  • Booking and scheduling
  • Priority support
  • Annual billing available, ask at checkout
Start free

Scale

Coming later

Advanced workflows, group coaching, and deeper reporting, planned for later in 2026

  • Everything in Starter
  • Group and team coaching
  • Advanced reporting
  • Dedicated onboarding
Start free

Built for the coaching work clients can feel

Our first launch focus is simple: help us create a clearer client experience around goals, actions, and visible progress.

CapabilityFarontoPaperbellCoachAccountable
Coach-controlled AI support
Goal-first client portal
Follow-through support
Launch-safe pricing
Free start for 2 clients

Detailed comparison audits are being prepared for: vs Paperbell · vs CoachAccountable

FAQ

Questions we hear from coaches

Why we exist

Coaches are lighthouses.

'Faro' means lighthouse in Italian and Spanish. We chose the name because that is what coaches are: a steady light that helps clients find their own way. You do not sail the boat for them. You do not do their work. You make the path visible when the water is rough and the horizon is unclear. That is Faronto.

Start with two clients and see the difference.

Free forever for 2 clients. Upgrade to Starter and your 30% founders discount applies automatically.

No credit card required for the free plan.